An exciting year 2024 is drawing to a close and with it the two-year #ContiEuropeanRoadshow. High time to spotlight the highlights of this extraordinary journey! We experienced a colourful range of countries and events and immersed ourselves in the multifaceted world of Continental.

Our trip at a glance

After a great start in the Netherlands, we visited 15 more countries this year. These were our stops:

• Netherlands
• Portugal
• Spain
• Italy
• Switzerland
• Austria
• Czech Republic
• Slovakia
• Germany
• Sweden
• Romania
• Bulgaria
• Serbia
• Croatia
• Slovenia
• Hungary

From spectacular test tracks in Austria, Switzerland, Hungary and Slovenia to fascinating trade fairs in Spain, Italy and Sweden – many experiences and impressions.

SEE countries during the #ContiEuropeanRoadshow in 2024. Photo: Continental.

Exciting stays in Germany

In the middle of the year, it was time to make a special stop in Germany. Our roadshow truck received an update in Hanover: the latest Continental tyres, the Conti Eco HS 5 and HD 5, were fitted and the air conditioning system was improved.

Another highlight was the ADAC Truck Grand Prix 2024 at the Nürburgring, which attracted over 130,000 enthusiastic visitors. Truck influencers such as Christina Scheib and Tinka Oschmann signed autographs for fans and spectators on site, while truck races and fireworks on Saturday capped off the day.

Before we travelled on to Sweden, our roadshow truck presented itself in front of the Heinz-von-Heiden-Arena in Hanover during the European Championship qualifying match between the German women’s football team and Austria. It became an eye-catcher for the fans on their way to the stadium, and our employees experienced the German team’s rousing 4:0 victory up close. The exuberant atmosphere in the sold-out stadium, including waves of la-ola, made the evening unforgettable.

The Roadshow-Truck visits the Heinz-von-Heiden-Arena. Photo: Continental

Show truck and driver Ronny leave an impression

Behind the wheel of our show truck was Ronny, who drove through all our destination countries. One thing is certain: Ronny and the truck were a real crowd-puller! In the Czech Republic and Slovakia, there was particularly high praise for Ronny: “Not least thanks to Ronny, the tireless driver of the Continental roadshow truck. Always ready to help, he finds solutions to every problem that arises and makes a significant contribution to the smooth running of the event,” summarises Magda Nagy, a member of Continental’s marketing department for Slovakia and the Czech Republic

Interesting topics, events and cooperations

The Continental Roadshow 2024 presented innovative products and solutions from the tyre manufacturer. It started in the Netherlands with a drone film produced on site. The Fiesta de la Logistica in Madrid attracted 3,200 visitors, and the discussions on the concept of ‘Lowest Overall Driving Costs’ (LODC) in particular left a lasting impression on them. In Italy, the small cardboard 3D truck was the big star.

Each stop on the roadshow offered exciting presentations and valuable networking opportunities. Personal interactions with customers and partners always took centre stage.

Particular highlights were the events in Spain and Italy, which attracted large numbers of visitors, as well as the stay in Austria with its off-road tours. Participation in trade fairs – such as the Transport Show in Brno, Transpotec in Milan and Elmia in Jönköping – rounded off the tour.

The roadshow strengthened the links with our customers and partners and set new standards for the presentation of Continental products and technologies. The focus was particularly on the LODC concept, the new HD 5 and HS 5 tyres, the Conti Eco Gen 5 as well as digital solutions and smart technologies.

Which events have particularly stuck in your mind or inspired you? Let us know in a comment!