Last Northern Country but not least: After touring Finland, Norway and Sweden, the #ContiEuropeanRoadshow finally visited Denmark. Naturally, we made the most of it – and organized two events around the occasion.

The calm before the storm: Driver Ronny holds the fort. Photo: Continental.

Two trucks are better than one

For some, it may have been an ordinary Wednesday. For others, September 20 marked the launch of the Continental Academy Truck in Brøndby, near Copenhagen, Denmark. This state-of-the-art mobile training center is a testament to Continental‘s dedication to continuous learning and development. Correspondingly, the day was marked by excitement and anticipation. We invited 30 customers to share the experience. Of course, the show truck was also part of the agenda. Attendees had the chance to explore the truck’s advanced features and experience Continental’s commitment to tire excellence up close.

The event took place at the magnificent Strøjer Samlingen, the largest privately-owned car collection in Denmark. This unique venue added a touch of automotive history to the event, creating an unforgettable atmosphere for all attendees.

Attendees exploring the truck’s advanced features. Photo: Continental.

Always something new to learn

Continental’s commitment to gaining and sharing knowledge set the tone for the next day. On September 21, we organized an internal training session at our office in Brøndby. The event was open to the entire office staff, creating a unique opportunity for everyone to experience the roadshow truck firsthand. It was a fantastic chance for the team to come together, exchange ideas, and strengthen their commitment to excellence in the industry.

Sharing knowledge is the mission. Photo: Continental.