Rolling Success: Our Show Truck Conquers Finland

by | Aug 16, 2023 | Allgemein, Insights, Topstory | 0 comments

Revving its engines and shining brightly, the show truck weaved its way through the picturesque landscape of Finland – leaving a trail of positivity, innovation, and excitement in its wake. From rain-soaked Helsinki to the sun-drenched spectacle of Härmä’s Power Truck Show, the #ContiEuropeanRoadshow left its mark on Finnish soil, captivating audiences and showcasing cutting-edge features that have the industry buzzing. However, this adventure was a mix of technological marvels, mouth-watering feasts, and uplifting encounters.


Helsinki: Rainy rhapsody and urban wonders

Under a drizzly sky, the European Road Show Truck set its wheels in motion in Helsinki, defying the rain with its sheer presence. BestDrive was transformed into a hub of excitement as B2B customers gathered to witness the spectacle. The rhythm of live music harmonized with the aroma of delicious food, creating an atmosphere of anticipation and excitement. Amid the raindrops, the truck stood as a testament to design ingenuity, drawing admiration from onlookers. A whimsical twist came in the form of mischievous parking tickets, adding a touch of humor to the proceedings.


Lappeenranta: Sausage extravaganza and technological marvels

Heading east, the roadshow truck reached Auto-Kilta Trucks in Lappeenranta, where a culinary and technological extravaganza awaited. A “sausage extravaganza” unfolded, attracting a crowd of nearly 40 enthusiasts who indulged in culinary delights while being immersed in the wonders of cutting-edge technology. Conversations swirled around the Hybrid 5 tire, sparking debate and curiosity, and giving rise to visions of innovation that transcend boundaries.


Turku: Strategic networking and futuristic visions

Heading west, the show truck made its mark in Turku, curated by KA-rengas for an exclusive B2B experience. The air was charged with anticipation as 20 distinguished guests participated in a sumptuous breakfast feast. Amidst this culinary symphony, the truck’s presence sparked conversations that resonated with the promise of transformative potential. Against a backdrop of camaraderie, the essence of the roadshow crystallized into strategic networking and visions of a future enriched by technological prowess.


Top reviews of the show truck in Turku. Photo: KA-rengas.


Härmä: Conquering the Power Truck Show Extravaganza

The grand crescendo unfolded at Härmä’s Power Truck Show, where the show truck emerged as a behemoth among more than 30,000 enthusiastic spectators. Its vibrant colors and captivating design made it a true icon, attracting attention and awe. Amidst the festivities, cotton candy clouds and an air of excitement enveloped the scene as the truck stood at the epicenter of attention. Against a sunlit backdrop, this climactic culmination marked a triumph that transcended boundaries.


All set up for the Power Truck Show in Härmä. Photo: Johanna Hukkanen.


Paving the way to a new horizon

The European Road Show Truck’s Finnish odyssey was an immersive experience that blended innovation, camaraderie, and the relentless pursuit of excellence. From the rain-soaked debut in Helsinki to the sunny triumph in Härmä, each chapter of this roadshow unfolded as a testament to its impact. As the #ContiEuropeanRoadshow continues beyond Finland’s borders, its visit serves as an inspiration to embrace the limitless possibilities that await on the European roads ahead. Besides, what you should really look forward to at the next stops is Ronny – extra kudos to him – such a professional and cool guy!

Have you visited any of the roadshow stops in Finland? Tell us all about it in the comments below.



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Johanna Hukkanen

Johanna Hukkanen

Expert for Finlandteam.


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