The #ContiEuropeanRoadshow ends its successful tour through Europe at the end of 2024. Over the two years, Continental’s impressive show truck impressed visitors with interactive exhibitions, practical training sessions and contributions on current industry topics. The roadshow brought Continental directly to its customers – with an impressive response.

The European Roadshow Blog is a digital companion to the tour. Here, driver Ronny Nittmann and an international editorial team shared experiences and insights, while experts shed light on trends such as fleet efficiency and sustainable management.

Highlights 2024: From the Netherlands to south-east Europe

The 2024 tour led from the Netherlands via southern and central Europe to Sweden and south-east Europe. Special events took place in Portugal, Spain, Italy, the Czech Republic and Bulgaria.

Unforgettable moments included the Truck Grand Prix at the Nürburgring, the ‘Fiesta de la Logística’ logistics trade fair in Spain and the Transport Show in the Czech Republic. These events provided ideal stages for the presentation of Continental’s latest innovations.

The roadshow truck is present at many events. Photo: Continental

The blog: Experiences and expertise

The European Roadshow Blog inspires with stories from driver Ronny Nittmann and reports from the international Continental team. Readers learn about exciting events, trade fairs and customer visits at first hand.

One highlight was the Fiesta de la Logística in Spain, where over 3,200 visitors experienced the show truck. Jorge Cajal, Head of Communications at Continental Tires Spain, wrote: ‘Our #ContiEuropeanRoadshow through Spain is a complete success.’

2025: The journey continues

The show truck will also be travelling to visit customers and partners in Europe in 2025. The interactive exhibition presents new products such as special tyres for vans, the latest commercial vehicle tyres and digital tools for efficient fleet management. Practical training sessions round off the programme.

‘Our roadshow brings us directly to our customers and provides a platform to discuss the challenges facing the industry,’ says Jessika Hoeflich, Head of Fleet Solutions EMEA at Continental.

From 2025, the local markets will take responsibility for the blog in order to make communication even more targeted.