Thumbs Up! Great Start in the Baltic States

by | May 25, 2023 | Allgemein, Insights, Topstory | 0 comments

Two weeks of #ContiEuropeanRoadshow in the Baltic States – that included seven events with more than 600 guests, countless presentations, good conversations, exciting test drives and delicious barbecue specialities. We collected many compliments addressing truck preparation and the interesting way of giving presentations by our experts.


Start in Latvia, second stop Estonia

For the first week, we had 5 events organized in cooperation with our customers Baltyre Latvia in Jelgava, Autoriepu Nams in Riga – the capital of Latvia and Baltyre Estonia in Tartu City. We did many presentations for our customers’ staff, for the indirect dealers as well as for fleets’ and truck dealers’ representatives. We also met local media representatives. Altogether more than 250 guests have visited the Continental truck. So we focused on giving a wide and interesting presentation in the truck as well as on answering questions. Due to the high experience of our experts, very often one slot could last even one hour.  Also, our guests could enjoy local barbecue delicacies, listen to good music and meet many representatives of the industry in person – networking at it’s best!

At the Nemunas Ring, our guests had the opportunity to participate in various driving trainings. Photo: Iryna Yakymiv

Big stage for Continental at Truck of the Year 2023 in Lithuania

In the second week of our Baltic tour, we arrived in Vilnius – the capital of Lithuania to give a presentation to our customer staff – Autokamera. On Tuesday we opened the biggest truck event in Lithuania – Truck of the Year 2023, organized in cooperation with the Lithuanian Club of Automotive Journalists. The opening conference collected all local representatives of the truck industry including the media.

After the official day of opening, the event continued in race track Ring of the Nemunas near Kaunas for three other days. It was a large event with many participants from the truck industry like MAN, VOLVO, SCANIA, DKV LIVE, FORD and of course our partners Audi Driving Academy and Lithuanian Club of Automotive Journalists. At Nemunas Ring, we had more than 360 guests from the local truck tires dealers, fleets, truck dealers, OEM representatives and media. We also hosted our colleagues from Lithuanian Conti360 and Kaunas Continental plant.

Besides our presentations in and on the show truck, the driving experience behind the wheel of Audi RS4 equipped with Continental tires, with the support of the Audi Driving Academy team was one of the highlights. Our guests also could visit many booths of truck producers and participate in competitions and different activities organized by the Lithuanian Club of Automotive Journalists.

Are you from the Baltic States and did you attend the #ContiEuropeanRoadshow? How did you like it? Write it in the comments!


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Iryna Yakymiv

Iryna Yakymiv

Expert for Lithuania


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