On Wednesday, 11 September 2024, an exciting event with our European Roadshow Truck will take place in Sofia, Bulgaria, hosted by Diana LTD. We were expecting a rainy and windy day, but in the end there will even be some sunshine during the event.

The event will also showcase Continental’s latest innovations and advances for fleet customers, allowing attendees to experience the latest truck tyres and technologies first hand. Diana LTD customers, partners and employees will have the unique opportunity to explore our range in the truck and ShowVan and see demonstrations from our experts. Guests will have the opportunity to participate in interactive workshops and presentations, adding an educational aspect to the event.

Impressions from our presentations and workshops. Photo: Continental

Driving innovation and excellence

Diana LTD is one of Bulgaria’s largest importers of passenger car tyres, light and heavy truck tyres, vans, agricultural, motorbike, special and off-road vehicle tyres. The company was founded in September 1991 and has set itself the goal of ensuring safety on the road from the very beginning.

Our space for the event in Sofia. Photo: Continental

‘Promoting sustainability: Tree planting together with Diana LTD on the continental European roadshow’

As part of our commitment to sustainability, we planted a tree to symbolise our commitment to protecting the environment and reducing our ecological footprint. This gesture represents our ongoing efforts to integrate environmentally friendly practices into the transport and logistics industry and is in line with the global goals for a greener future. By planting this tree, we are not only contributing to reforestation and the preservation of nature, but also demonstrating our belief in sustainable growth and the importance of investing in the environment for future generations.

Our journey now takes us on to the next country, Serbia. We bid farewell to Bulgaria and very much hope that we can return for another exciting roadshow in the future.

We planted a tree to symbolise our commitment to protecting the environment and reducing our ecological footprint. Photo: Continental